Good project management skills mean you can keep track of everything you’re working on, prioritize what’s most important, and make sure nothing gets overlooked. Social media specialists manage a company’s social media pages, post content, interact with followers, and analyze what’s working. They need to be creative, adaptable, and up-to-date with the latest online trends and tools. Learn how to manage social media, understand SEO and SEM, and get good at email marketing—these skills are often needed in marketing jobs today. Before we wrap up this guide, here are some answers to common questions about starting a career as a digital marketing specialist. You might have the bandwidth to teach yourself everything on your own, but it will cost you more time and effort.
Is it necessary for marketing specialists to have any sort of certification?
In this guide, we’ll take a deep dive into what digital marketing specialists do, what you need to get into the industry, salary expectations, as well as answers to frequently asked questions. By the end, you’ll feel equipped to start your journey as a digital marketing specialist. According Programming language implementation to data from Glassdoor, marketing specialists earn an average yearly salary of $59,812 1.
How to become a marketing specialist
This requires you to gain insights through researching your market or target demographic, such as how the product compares to competitors and whether or not it appeals to your target audience. As a search engine marketing specialist, you may be responsible for improving your client’s web page ranking in online searches. For example, if you represent a health and fitness company, you may want potential customers to find your product or webpage online. You can accomplish this with several SEO tools, such as using keywords on your webpage that match the keywords potential customers are searching for. Marketing managers have strong leadership, strategy, and critical thinking skills. These professionals help plan and coordinate marketing strategies to maximize profits and market share.
Researching Customer Behavior and Market Trends
The demand for marketing services should remain strong over the next decade, making the job outlook for marketing specialists a favorable one. The easiest way to build a digital marketing portfolio before you get a job is to start a website. It’s the best way to practice your SEO skills, email marketing strategies, social media marketing, and more. Running a successful website with measurable growth is an excellent way to prove your expertise. For inspiration, check out these awesome marketing portfolio examples from around the web. If you haven’t yet done so, learn how to create your marketing resume in this guide.
- As you learn more about the work of a digital marketing specialist, you’ll be exposed to the tools that make your job more efficient.
- Those specializing in digital marketing and possessing strong skills in SEO and SEM might attract higher compensation.
- Some interpersonal skills you may use in a marketing role include listening, collaboration, flexibility and negotiation.
- Our career-change programs are designed to take you from beginner to pro in your tech career—with personalized support every step of the way.
- The ability to review data analytics and find relevant information can help you excel in the marketing field.
- All data can tell a story, but in order for it to happen, you’ll need to become a storyteller.
What’s the Best Degree for a Marketing Specialist?
The journey to becoming a marketing specialist is multifaceted, involving a blend of formal education, practical experience, and the development of a wide range of skills. This article outlines the comprehensive steps and strategies individuals can adopt to carve out a successful career in marketing. Marketing specialists generally must have a bachelor’s degree in a related field, such as marketing, business, or advertising. Whichever major they choose, students should take courses that allow them to develop an Marketing specialist job understanding of core marketing principles, communications, and advertising.
- In this article, you can explore different areas of specialization within marketing and learn more about how to begin a career as a marketing specialist.
- Whether it’s a new ad design or a fresh way to engage customers, creative thinking is a must.
- While many marketing specialists are full-time employees of a single company, others are independent contractors who are hired to work on specific projects.
- Marketing specialists have a positive career outlook, with growth projections from 2022 to 2032 coming in at 13 percent, much higher than the national average for other positions 2.
- This means handling bigger projects, managing larger budgets, and sometimes leading a small team.
That’s exactly the type of analysis we teach with the SQL for Marketing learning track. If you are serious about learning marketing analytics, go ahead and check it out. But before you dive into writing SQL queries, let’s briefly discuss what you’ll do as a marketing analyst. A marketing specialist should be able to analyze a market situation and a large pool of data when developing the best marketing strategies. A marketing specialist helps companies and brands understand what sells by analyzing market data on a local, regional or national level. The Marketing Specialist is a highly qualified marketing professional who is responsible for designing and implementing effective strategies to promote products and services.
These show that you’re serious about your marketing career and keep you up-to-date with the latest practices. This helps you apply what you’ve learned and build connections in the industry. This program is designed for individuals who want to boost their résumé with the help of a digital marketing and e-commerce certificate from WGU’s School of Business. In this article, you can explore different areas of specialization within marketing and learn more about how to begin a career as a marketing specialist. Imagine being the only person who can explain why a marketing campaign did or didn’t work – that’s the magic of analytical thinking. You’ll also have to gain some experience with data visualization tools like Tableau or Power BI.
Move into a senior specialist role
- So, as a digital marketing specialist, you could be a social media manager or content marketer, or you may lead all digital marketing efforts across the board .
- The role of marketing specialist requires a wide range of functions that involve certain competencies, including.
- Applicable bachelor’s degrees include business, marketing, advertising, or a similarly related degree.
- Larger companies often employ marketing specialists specifically for one service, like email marketing, while smaller organizations will ask marketing specialists to take on several different responsibilities.
- But before you dive into writing SQL queries, let’s briefly discuss what you’ll do as a marketing analyst.
- Experience enhances the contributions that a marketing specialist brings to brainstorming sessions, pitch meetings, and presentations.
If you can’t explain your insights clearly, they might not have the impact they should. You’ll need to translate those complex data findings you have into something your teammates, managers, and even non-technical colleagues can understand and get excited about. Through careful analysis and strategic thinking, you’ll help your https://wizardsdev.com/en/vacancy/senior-product-manager-mobile/ organization make smarter decisions about where to invest time and resources. As your forecasts prove to be accurate and drive real results, you’ll become the go-to expert for making informed marketing decisions.
