Executive Summation
Because of it report, new NextFifty Effort worked for the Geena Davis Institute to the Gender inside News in order to survey Americans’ perceptions on the representations off older adults and you can get acquainted with representations of females 50+ when you look at the film and television. So it comprehensive study systematically explores just how gender-oriented symbol intersects as we grow older-dependent symbol regarding brains of media customers and also in American recreation mass media.
The results from our survey show that representations of men and you will women fifty+ was out of line that have consumer consult – audience of various age groups is actually starving for much more healthy, varied, and you will aspirational portrayals out of elderly visitors.